Custom Acrylic POP Displays:
Description and Benefits
When you are in the checkout counter of a retail shop or a grocery store, you usually find lots of colorful displays that catch out eyes. In most instances, you find yourself actually grabbing the items advertised by these displays, sometimes almost without thinking. This kind of display is called a point of purchase (POP), and store owners have been taking advantage of its immense power for a long time now.
Defining Point of Purchase Displays
Point of purchase displays are in-store promotional items made to catch the attention of the customer at the point of retail sale, mostly during checkout. These displays can be hanging banners, backlit displays, countertop displays and even posters, among others. They can show the actual product or just to generate interest and awareness on a new brand or product. Whatever their form or content may be, one thing that remains constant is that it grabs the attention of people. By getting custom acrylic POP displays, you can craft your message specifically to your target audience.
Benefits of Point of Purchase Displays
- Increased brand awareness. Today’s consumers are bombarded with so much information, and there is only so much that they can retain. With a custom acrylic POP display, you can have a real and tactile message that will meet customers at a point where they are in the “purchase decision mindset.” Therefore, in-store displays are important in making a holistic brand experience.
- Versatile. Custom acrylic POP displays makes in-store displays easier than ever. You can create your displays using the latest information about what is current, what is effective, and what is catching the attention of the customer, in both function and form.
- Affordable. With today’s available technologies, you can have a small budget and yet get fantastic returns on your investment. Customers displays made from acrylic plastic have long lifespans and boast visual functionality and appeal that can rival those of more expensive retail fixtures.
Drive sales. Studies have shown that up to 82 percent of buying decisions are made in-store. Because of this, instore POP displays are important to guiding the customer experience and getting the sales you need. POP displays increase sales for carbonated beverages, salty snacks and other impulse buys, while custom in-aisle displays drive sales for toys, cosmetics and household cleaners.
Best Practices for POP Displays
First off, a custom POP display should be bold and eye-catching, and demand attention – bright colors, large fonts and custom shapes. It is also important to make it interactive. Consumers are more likely to engage with a display if it asks them to engage. The use of business card drop box, touch screen, QR code, tear-off coupons and interactive games is beneficial and will most likely get people to actively engage with the display.
Interactive designs and bold visuals are important, but it is also important to consider the text. Just like all kinds of advertising, the display copy should show the benefits of the product, not its features. The copy should be personal and emotionally appeal the target consumer. Most importantly, it needs a call to action. Although many customers think they are too savvy for simple things, research show that they actually are not.
Indeed, the benefits of POP displays are astounding for you and your business – you just have to know how to use it properly to your advantage. If you want to get your product out there and get more attention and drive more sales, custom acrylic POP displays just might be the thing for you. Get your POP displays now from a top custom retail display and in-store signage provider in your area now.